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Maximum exposure

Get maximum exposure of your listings

In a healthy market, the incentive for competent execution is magnified. While sellers cannot directly influence the market, they do have a variety of levers at their disposal that, when used skillfully and in concert with a well-thought-out strategy, will greatly increase their chances of completing a deal at the best possible price.

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Professional Staging

Increase selling price, decrease selling time. Home staging showcases your home in its best light, making all the difference when selling your property.

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Custom 360 Virtual Tour

Allow potential buyers to control which parts of the property they want to view and from any angle.

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Property Video

Turn your property into an exciting and interactive video for buyers to visualize the layout of your home as well as the lifestyle it offers.

Why work with me?

It is essential for sellers to have the best advice and have a savvy sales strategy. My major pillars are as follows:

Presentation

How your property looks to potential buyers, both inside and out.

Positioning

How you set your home apart from the competitors.

Marketing

How your property is promoted and exposed to the target audience online and in print (if applicable). 

Pricing

Finding out the realistic range for your property and choosing a price point within that range based on your individual situation and current market conditions.

Competence

Delivering consistently excellent customer service and work solutions to remove obstacles and provide a seamless transaction.

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Customized Marketing

Success Stories

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Find out why our clients love to work with us.

"When we started to look for a home in Georgetown, DC, we did not know any real estate agent in the area and were connected to Irina by chance. It is hard to believe but the stars were aligned perfectly for us: Irina is not only an experienced and extremely knowledgeable realtor but also goes the extra mile, is efficient, works long hours and is a pleasure to work with. Irina arranged for us to see our dream home and put us on a successful path..."

Gerlinde Whetzell

"Irina was fantastic to work with on a recent closing that I had the pleasure of working with her on. She was excellent at communicating all pertinent details to her client and to me as the title company representative, and was extremely nice and pleasant to work with. She was definitely on top of her game, which is so important and appreciated... "

Nicole Crugnale

"I'm very happy to recommend Irina. She helped and guided me through every step of the process, and I needed that given that I was moving from a house I had occupied for 40 years! She is clear-headed and manages to combine empathy with real business sense. She is a lovely, engaged realtor, and I would certainly work with her again."

Connie Elsberg

"Irina was an amazing agent. After a poor experience with our first agent, we were lucky to have Irina recommended to us. She not only guided us through the process of buying as new home as first time buyers, she also helped us though a lot of unique situations in the closing process. Irina was always positive and professional despite our many set backs and helped us get thorough every single one of them. I highly recommend Irina."

SH M

"We feel so lucky to have met and found Irina as our realtor! We were looking for someone who was very organized, a clear communicator, and who really cared about supporting us through the entire process and answer all of our questions. We got more than we expected with Irina πŸ™‚ We loved that she established expectations and roles+responsibilities with us early on..."

Audrey Tsaima.

"We are the first home buyers. Irina conducted with us not only a search, but along the way explained how the mortgage system works and what points such newcomers like us should pay attention to. Thanks to Irina's sensitive attitude towards us, the process went smoothly for us and we are now the owners of a beautiful townhouse! πŸ˜ƒπŸ‘πŸΌ Irina, good deals and grateful clients! Cheers!"

Artyom Kokhan

"Irina is the *perfect* real estate agent. She worked with myself and a parent as we worked on buying a condo together with diligence, grace and discretion. She managed the entire process with honesty and transparency, and she was incredibly responsive to our texts/calls with questions, which she answered SO helpfully. I cannot recommend Irina enough. I'd give her 10 stars if I could!”

Serena Saunders

"Irina has been wonderful to work with, very pleasant personality, diligent, kept us on track with timelines. She responds to text and email msg very quickly. I highly recommend her!"

Sylvana Tuur-Saunders

My Blog

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News and events

Read about every aspect of the real estate industry in general and the Washington DC metro area in particular, as well as local events and happenings.

Are Home Prices Continuing To Rise?

Are Home Prices Continuing To Rise?

Luxury residential buildings along Grosvenor Crescent in London's Belgravia district, …

Differences between owning and renting

Differences between owning and renting

Some Key Points Consider the various financial advantages of owning …

Don’t Get Caught Off Guard by Closing Costs

Don’t Get Caught Off Guard by Closing Costs

It's critical for a homebuyer to prepare and budget for …

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CONCIERGE

Get fronted for the cost of home improvement services with no interest β€” ever.

Compass Concierge is the hassle-free way to sell your home faster and for a higher price with services like staging, flooring, painting, and more.

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Learn how Irina Norrell can help sell your home faster and for a higher price with Concierge.

Irina Norrell

Real Estate Advisor

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CONCIERGE

Get fronted for the cost of home improvement services with no interest β€” ever.

Compass Concierge is the hassle-free way to sell your home faster and for a higher price with services like staging, flooring, painting, and more.

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Covered Services

  • Floor repair
  • Carpet cleaning & replacement
  • Staging
  • Deep-cleaning
  • Decluttering
  • Cosmetic renovations
  • Landscaping
  • Interior & exterior painting
  • HVAC
  • Roofing repair
  • Moving & storage
  • Pest control
  • Custom closet work
  • Fencing
  • Electrical work
  • Seller-side inspections & evaluations
  • Kitchen improvements
  • Bathroom improvements
  • Pool & tennis court services
  • Water heating & plumbing repair
  • Sewer lateral inspections & remediation
  • More than 100 other home improvement services
  • 54%

    The percentage of homebuyers willing to pay more for hardwood floors

    $400

    The potential return of every $100 you invest in staging your home​​​​​​​

    53%

    The percentage of sellers' agents who say staging decreases a property's time on market​​​​​​​

    Source: National Association of Realtors, 2019

    How It Works2

    How It Works

    1. You and your agent work together to decide which services can increase your home’s value the most and set an estimated budget for the work.

    2. When you're ready to start, your Compass agent will be by your side as you engage vendors and commission work.

    3. Once the transformation is complete, your home will go on the market.

    4. You'll pay for the services when one of the following happens — your home sells, you terminate your listing agreement with Compass, or 12 months pass from your Concierge start date.

    Curious how Compass Concierge can transform your sale?

    See what a difference this program makes for yourself right here.

    Your Questions, Answered

    Are there any services not covered by the program?

    Our goal is for Concierge to help as many clients as possible. The program is intentionally flexible; we've developed Concierge to be used with most vendors for your convenience.

    Are there any services not covered by the program?

    Our goal is for Concierge to help as many clients as possible. The program is intentionally flexible; we've developed Concierge to be used with most vendors for your convenience.

    Are there any services not covered by the program?

    Our goal is for Concierge to help as many clients as possible. The program is intentionally flexible; we've developed Concierge to be used with most vendors for your convenience.

    This information is provided for informational purposes only and is not a solicitation, recommendation, offer or promise to provide services. Compass is not offering legal, financial or other professional advice. Compass reserves the right to refuse, reject, or cancel the program for any reason at any time without liability. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions.